Fans will have to pay to listen to SRK's new song from 'Jab Harry Met Sejal'

Shah Rukh Khan's collaboration with Grammy-winning American musician DJ Diplo for the song Phurrr, will be launched in a unique way

Shah Rukh Khan and Pritam

Shah Rukh Khan and Pritam

Shah Rukh Khan's collaboration with Grammy-winning American musician DJ Diplo for the song Phurrr, will be launched in a unique way.

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The track releases on August 3, a day ahead of the film's theatrical release, and unlike the other numbers, music aficionados will have to pay to access the number. Says Pritam, "This is an interesting new innovation from Sony Music and I am curious to see how the audience reacts to it.

I think this is the future." Phurr will release across all audio platforms and the cost will vary for every portal. The approximate price will be Rs 99 for a monthly subscription and Rs 15 per download.

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