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Shop at pop-up fashion store

Updated on: 19 December,2010 06:39 PM IST  | 
YOLANDE D'MELLO |

Today is your last chance to get on board the travelling Trunk store -- a fashion nook fitted on a mobile bus -- on Carter Road

Shop at pop-up fashion store

Today is your last chance to get on board the travelling Trunk store -- a fashion nook fitted on a mobile bus -- on Carter Road

If you can't make it to our store, we will bring the Trunk store to you," says Pratik Sheth, the man behind Colaba's chic fashion shop.



The team behind the store has stripped a big yellow bus bare, and pimped it to resemble the South Mumbai store, complete with clothing racks, antique trunks, even a changing room, so that buyers get the "complete experience". Today is the last day for you to hop on to the mobile store parked at Bandra's Carter Road.

"We wanted to make our store accessible to more customers, and toyed with the idea of a pop-up store in the suburbs. The bus seemed like a fun idea," says Sheth.

At Trunk mobile, you can check out a collection of branded clothing, heels and sneakers, accessories, jackets, sunglasses and cosmetics from high street labels like Monkee Genes, Blank, CTRL, David Goliath, English Laundry, Fornarina, Laura Dawson, Married to the Mob, Mighty Fine and Papula. Prices range from Rs 1,000 to Rs 7,999.

Get shopping tips from a stylist with a fashion magazine, who will be around to help you find the right pieces to suit your body type and style.

One question on everyone's mind is: what happens to the bus after they are done? "We plan to take the bus through the city and set up the pop-up store at different locations, as soon as we sort out the permissions," says Seth.

AT: Carter Road, opposite police station, near Otters Club, Bandra (W)
CALL: 98194 65995 for details




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