What's beyond the book cover?

By  Snigdha Hasan | Mumbai | Posted  16-May-2017

What makes you choose one tome over another? At this new initiative, you'll know everything about your pick, except its title and author

The wrapped titles
The wrapped titles

"American fiction. Children's classics. The book Joey reads in Season 3 Episode 13" reads the note on the brown paper cover of a neatly wrapped book. And that, according to the founders of The Blind Book Date, is all you need to know to gauge if the book piques your interest. The volume here is Louisa Alcott's Little Women, but that is for the reader to discover later (assuming, of course that he/she hasn't watched the hit TV show FRIENDS).

"This is our attempt to bring the concept of 'Do not judge a book by its cover' to life," says founder Laxmi Krishnan, who has been joined by Aashay Nigde in the recent initiative that organises book sales, where all the volumes are wrapped to obscure the cover, title and author, with just the essence of book (genre, period, pop culture references, etc) written on top.

A book sale
A book sale

These young bibliophiles, who are pursuing a bachelor's degree in Arts from VG Vaze (Kelkar Trust) College in Mulund, noted a pattern in the way people buy books. "We realised that a lot of people tend to stick to one genre, buy books with pretty covers or those by bestselling authors. We wanted to bring back the habit of experimenting with newer literature, and looking beyond the fandom of authors," adds Krishnan.

The books on sale - at a flat price of Rs 99 - are often donated books, curated by the duo and other voracious readers. The first event was held in Versova, and Krishnan and Nigde plan to keep the venues accessible to all Mumbaikars. An open mic that invites attendees to perform one-act plays and dramatic readings is also a part of the sale.

ON: May 18, 4 pm to 7 pm AT The Waterhouse Deli, Manpada, Thane (W).
LOG ON TO: insider.in
COST: Rs 150 onwards