Amitabh Bachchan joins customer awareness campaign of The Reserve Bank of IndiaUpdated: 29 September, 2020 12:06 IST
Amitabh Bachchan, who had also promoted digital banking during the lockdown, is the go-to star for social media campaigns.
The Reserve Bank of India has roped in Amitabh Bachchan for the customer awareness campaign to prevent account holders from being duped by fraudsters.
As part of the initiative, Big B posted a message on the regulator's social media handle. "The cost of awareness is hardly a penny, but ignorance can cost you hard-earned money."
Bachchan, who had also promoted digital banking during the lockdown, is the go-to star for social media campaigns.
On the work front, Amitabh Bachchan is busy shooting for the 12th season of his hit TV quiz show, Kaun Banega Crorepati. About shooting with the superstar during the pandemic, director Arun Sheshkumar told mid-day, "Since a handshake is discouraged in the prevailing situation, Mr Bachchan has devised an elbow bump. He does it in a cute manner; fans will surely imitate him."
"He interacts with the unit members over the mic, and checks the monitor through a glass partition," Sheshkumar added.
Big B was diagnosed with COVID-19 in July, and was discharged from hospital after testing negative on August 2. "The world has become a different place. The work routine begins, as does the prep for KBC 12. Safety, care and precautions all in place," the star wrote after resuming the shoot of KBC earlier this month.
Keep scrolling to read more news
Mid-Day is now on Telegram. Click here to join our channel (@middayinfomedialtd) and stay updated with the latest newsFirst Published: 29 September, 2020 12:00 IST
Mumbai: School girls' cool invention wins at World Robot OlympiadNov 23, 2020, 07:36 IST
Mona Singh: I have frozen my eggs, did that at the age of 34Nov 23, 2020, 09:00 IST
Navdeep Saini's candid photos with his girlfriend Pooja are adorable!Aug 03, 2019, 10:37 IST
Kangana Ranaut posts adorable picture kissing nephewNov 23, 2020, 04:51 IST
Sara Ali Khan stuns fans as she shares an intense picture on InstagramNov 23, 2020, 08:25 IST
Mumbai-based event manager molested, raped; 2 heldNov 23, 2020, 15:25 IST
Amitabh Bachchan, Rajinikanth, Priyanka Chopra unite to spread awareness about COVID-19